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Tasting taxonomy

The Flavour Wheel

Learn the vocabulary of what you taste. Explore six families below.

In partnership withAromaster logo

Explore six flavour families below, then train your nose with Aromamaster’s Aromathèque to discover more in every cup.

An open book on white linen showing the coffee flavour wheel, a circle of coloured segments from fruity to roasted

The wheel

A language for what is in the cup.

Start from the broad families at the centre and move outward: each step brings you closer to the exact note in your cup.

Discover the six flavour families

Dark cherries, a halved plum and a slice of blood orange on pale linen

1 /

Fruity

Cherry, citrus, stone fruit. Bright notes that can make a coffee feel vivid and juicy.

White jasmine blossoms and a pale rose resting on ivory linen

2 /

Floral

Jasmine, rose, orange blossom. Delicate aromas you may notice before the first sip.

Honey dripping from a wooden dipper onto a small ceramic plate

3 /

Sweet

Honey, caramel, brown sugar. Familiar notes that bring warmth to the cup.

Hazelnuts, almonds and dark chocolate shards on linen beside an espresso

4 /

Nutty / Cocoa

Hazelnut, almond, dark chocolate. Rich, comforting notes with a lingering finish.

Cinnamon sticks, star anise, cloves and peppercorns on dark stone

5 /

Spice

Cinnamon, clove, black pepper. A little warmth, sometimes with an unexpected edge.

Dark-roasted coffee beans spilling from a linen sack onto a brown surface

6 /

Roasted / Savoury

Toast, cereal, tobacco. Deeper notes shaped in part by the roast.